The Ron Dorff London Flagship Opened On Covent Garden’s Menswear Walk Earlham Street And Is, A Symphony Of Sw Editorial Photo

The Ron Dorff London flagship opened on Covent Garden’s menswear walk Earlham Street and is, as you would expect, a symphony of Swedish simplicity and Parisian chic. Their motto – woven into fluffy beach towels, embroidered on baseball caps and printed onto T-shirts reads “Discipline is not a dirty word.” These are simple, easy utilitarian garments made with love in the most exquisite fabrics. There is humour too in the Dad series of Tees and sweatshirts.